Five good reasons to conduct a workshop

In a previous article, I explained my own decision in developing and conducting writing workshops. Today I’ll focus on just five simple reasons why you might want to consider it too.

1. Simplicity. The concept is really simple: Tell your audience what they need to hear in order to help them grow. It doesn’t have to be complicated at all. In fact, if developed correctly, a “basic” workshop can be quite simple to pull off (provided you really know your craft). Your program should be informative, but not above your listener’s head – and you should always provide some sort of handout(s).

2. It can be lucrative. Compared to other methods of eking out a living, a workshop here and there can contribute greatly to your mortgage…or car payment…or family vacation. While money shouldn’t be the ONLY thing you might aim for, it should certainly be within target range. And those checks add up. Charge anywhere from $25-$75 for a 6-hour workshop attended by 15-20 persons and you’ve got yourself a pretty nice gig. (And that’s a low scale.)

3. Networking. Conducting a workshop is a great way to meet people of like mind. It also eliminates the awkwardness of having to attend those droll networking functions your boss forces you to attend. AND…throw a workshop and you’ve got an instant “in” with prospective clients, customers, and in some cases, future colleagues.

4. The weeding process. Unlike some people who might subscribe to your (free) online newsletter or “weekly tip,” only serious folks generally will attend a workshop – because it isn’t free. In most cases anyone who pays to attend your workshop is already excited about the topic, which means you’re already halfway home!

5. Impressive portfolio. Let’s be honest: If you’re looking to impress someone with your portfolio, you’ve got to WOW them with your resume – and what better way than to highlight your public speaking experience along with your vast knowledge of “whatever” topic? It’s a showstopper.

Of course, conducting a workshop might not be as easy as 1-2-3, it takes time to prepare and see it through, to leave your audience wanting more, to give you the impetus needed to continue on this path.

But we’ll get to that later.

Judith Brown is a nationally published freelance writer out of Harrisburg, PA. With nearly 30 years in the work force, her varied background represents county and state governments, non-profit organizations and the advertising industry, among others. Ms. Brown is a writer and editor for a health care publisher; conducts writing workshops; and provides on-site staff training in matters pertaining to diversity and workplace culture.


One response to “Five good reasons to conduct a workshop

  1. This is great information. I’m starting to get story ideas zooming in my head.

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